Lacoste Japan advances towards a zero-party data strategy
Inside Retail
APRIL 29, 2021
The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs.
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