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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Revolutionising loyalty programs.

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

Marketers excel at telling stories and quantifying brand impact, but connecting those to financial terms is essential. Frame your marketing strategies in terms of financial metrics they understand and care about. Here are strategies for success: 1. A customer-centric approach isn’t always about flashy campaigns.

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How to Scale Your Operations from Regional to National

Compliantia

You should also ensure that you have enough resources to support your strategy. Supply chain management at the national level comes with a lot more challenges and complexity, which is why you should carefully craft a strategy that ensures your products make it to the right locations and the most optimal time. Capital and resources.

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How to Scale Your Operations from regional to National

Compliantia

You should also ensure that you have enough resources to support your strategy. Supply chain management at the national level comes with a lot more challenges and complexity, which is why you should carefully craft a strategy that ensures your products make it to the right locations and the most optimal time. Capital and resources.