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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

James Guerin, strategic partnerships manager at Klaviyo, says that post-purchase, personalised emails have an open rate considerably higher than for regular email communications, underlying the importance of maintaining communication throughout the customer journey. Ready to explore the Klaviyo and Starshipit integration?

Strategy 290
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How forecasting can enhance cash flow in the retail sector

Retail Focus

The role of cash flow forecasting in retail Cash flow forecasting, which retailers should prioritise, is when businesses use data to determine how much profits and expenses there may be in a given period where money can be invested and where it may need to be cut. Was there a promotional offer? What season were we in?

Flow 147
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How AI is set to revolutionise inventory management

Inside Retail

Great product diversity, changing consumer demands, and the expansion of e-commerce have turned inventory management into a major pain point for retailers. Poor inventory management results in overstocking and under-stocking, impaired cash flow, and losses from theft and spoilage. Here are some reasons why: 1.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. One way of driving such feedback is by including it in your email flow to customers post-delivery, including a link to your ratings page.

Strategy 130
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Post-BFCM: Four strategies to retain your new customers

Inside Retail

While every customer secured during BFCM is important, every new browser who visited the site or responded to a promotion represents a new prospect for long-term engagement and conversion. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

Strategy 130
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

More than 74 per cent of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51 per cent) say they would sign up for texts so they can know immediately about promotions, offers, and updates. Loyalty flows, specifically ‘points reminders,’ have also been very successful for us.”.

Marketing 278
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this shouldn’t just be a retail race to the bottom.

Shopping 130