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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

UK-based women’s fashion retailer PrettyLittleThing went to Fiji to shoot its Australian-exclusive campaign featuring five local influencers. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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Snickers supports football sponsorship with social media campaign

Talking Retail

The “Bothlands” campaign features a short film running across social media throughout June. This story continues at Snickers supports football sponsorship with social media campaign. The entry deadline for. Or just read more coverage at Talking Retail.

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Vestal Vodka teases rival brands with social media campaign

Talking Retail

Vestal Vodka has launched a social media campaign to “poke fun” at other rival vodka brands. The “Noisy Neighbours” campaign is running across Instagram, Twitter, Facebook and LinkedIn and features four adverts with slogans that poke fun at brands that “do an awful lot of shouting”.

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Investing in Video & Social Media in 2023

Retailing Insight

Ready to improve your social media game next year? Here’s a primer on how to make 2023 your best year when it comes to maximizing your social media engagement. If it’s learning a new social media platform and you feel overwhelmed, break it down into actionable steps. Create a Plan and Work Your Plan.

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Pinterest launches new ad features to drive shopping

Inside Retail

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The post Pinterest launches new ad features to drive shopping appeared first on Inside Retail.

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The four trends defining online retail in 2024

Inside Retail

Social commerce Social media platforms are becoming ecommerce marketplaces. TikTok, Facebook, Instagram and Pinterest are starting to integrate native social commerce features, allowing users to hit ‘Shop Now’ on their favourite product-based posts and check out on the app. With over 4.95

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From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

The campaign features top athletes, including pole-vault record holder Armand Duplantis and 400-metre hurdles champion Karsten Warholm.