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Consumers place more value on product information delivered on retailers’ owned channels, compared to 3rd party marketplaces and social media

Retail Focus

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

UK-based women’s fashion retailer PrettyLittleThing went to Fiji to shoot its Australian-exclusive campaign featuring five local influencers. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Social media sensation.

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Why In The Roundhouse created dinnerware for the social media generation

Inside Retail

Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the social media generation’s attention. Alyce Tran and Brooke Bickmore ,the duo behind the viral brand, are best friends turned business partners.

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Roberto Cavalli, Italian fashion designer, dies at 83

Inside Retail

Italian fashion designer Roberto Cavalli, known for his animal-print designs loved by showbusiness stars, has died at the age of 83, his company said. Giorgio Armani said he always had “enormous respect” for Cavalli even though his vision of fashion could not have been more different.

Fashion 261
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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. In 2022, TikTok was responsible for 45 percent of all social media-driven fragrance purchases in the US, NPD data shows.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What about social media? I think that’s how it feels non-intrusive and more engaging.