Inside Retail

APRIL 8, 2024

A family dynasty In 1997 Logan’s youngest son Angus Logan joined the company as managing director to assist with operations and communication. During this time the business expanded into Melbourne and other markets. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Expansion Strategy Location 130

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. Italy, the Middle East and Japan are currently the three main markets for the brand.

Department Stores 130

Department Stores Boutique Expansion Strategy 130

Inside Retail

OCTOBER 24, 2023

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

MAY 9, 2024

Growing global The Sydney flagship is just the beginning of the designer label’s domestic expansion. One of the biggest hurdles to global growth is the challenge of managing the brand from Australia, alongside time zone challenges. Twelve months in the making, the store offers customers an elevated experience in a larger retail space.

Expansion 147

Expansion Target Market Fashion Boutique 147

Greater Group

JULY 27, 2023

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

Strategy 52

Strategy Design Layout Target Market 52

Retail Bound

JUNE 27, 2023

Retail can transform a brand from low profitability and a local following to a rocket ship of growth with national expansion. Step 2: Marketing Strategy The second crucial element you will want to present involves your current marketing strategy and how you have currently obtained sales or plan to.

Target Market 52

Target Market Strategy Promotion Expansion 52

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52