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Retail Reimagined: The Rise of Experiential Shopping

Retail Focus

Retail is changing, and experiential shopping is at the heart of this transformation. Unlike traditional shopping, which focuses on buying products, experiential shopping is all about creating memorable, engaging experiences for customers. Secondly, experiential shopping emphasises personalisation.

Reimagine 130
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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130
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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130
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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. This is how you unlock sales potential unlike ever before.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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Revealed: Critical clues on how online shoppers are reacting to tough times

Inside Retail

Fresh research from e-commerce platform creator BigCommerce highlights significant changes in shopper behaviour this year – and their impact on the online shopping landscape. This year, it pays to be mindful of how your brand connects, engages, and rewards shoppers,” concludes the report.

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Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

RetailMinded

This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection.