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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. But it can also build buzz, enhance engagement between a brand and its consumers and entice customers to buy, or, at the very least, learn more.

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Driving store network productivity through intelligent analytics

Inside Retail

This may include KPIs that measure engagement with VIP customers, capturing of critical data for marketing purposes, participation in loyalty programs and basket composition. Even more importantly they are using this data to re-engage with lapsed customers using techniques like soon to expire loyalty points.

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

These online events include webinars, seminars, and the launch of a brand new product. Customer data, such as engagements, queries, and trends, should be researched. You may also design buyer personas and tactics to attract and engage more customers. Well, it’s one of the most effective ways to promote your company.

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How to Market Your Small E-Commerce Business To An International Audience

RetailMinded

Share engaging content, run targeted ads, and connect with potential customers from around the world. Partnering with them can help you promote your products to more audiences. Engage with Your Customers Building relationships with your customers is key. Also, try to engage and stay updated with your international customers.

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Tech Tools: Embracing Digital Solutions for Retail Success

Retailing Insight

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. Don’t underestimate the power of an engaging social media presence, too. Customer engagement is a different band of magic these days and deserves focus and dedication.

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How Independent Retailers Can Successfully Market Their Business For (Almost) Free 

RetailMinded

It also means spending time with your social media accounts to ensure you post consistent and engaging content on a regular basis, express your brand’s personality, and communicate with followers. It doesn’t cost anything to get on social media to promote your company. Enhance Your Website’s Visual Appeal.