article thumbnail

Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. The post Planning to sell online in the US?

Planning 290
article thumbnail

Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Warning retailers: Mind the Gap – before your customers fall through it!

Retail Focus

Has the word ‘proximity’ cropped up in your 2022 planning meetings yet? HQ should acknowledge that frontline teams are the true experts when it comes to their own customers, and their skills, motivation and engagement should be the company’s number one priority. To find out more, please join Critizr’s latest webinar: .

Shopping 130
article thumbnail

How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

The design process leading up to the 2023 Resort range and post-runway show engagement was vastly different, proving Daniel Avakian is steadfastly changing the system. “To This has become a highly valuable strategy for London Fashion Week, as it offers more relevant channels for engagement and increased connection beyond runway shows.

Reimagine 246
article thumbnail

Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

article thumbnail

The ULTIMATE Beginner’s Guide to Booth Staff Training 

Trade Show Booth Companies - Trade Group

Are you confident that your staff are on the same page and prepared to strategically engage with the show’s attendees? How might having a game plan help strengthen the bond between your teammates? . The process of turning a prospect into lead at a trade show generally follows these four steps: Engage Qualify Present Close .

article thumbnail

What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Elon Musk is progressing plans to slim down Twitter since he bought the 396 million-member platform for US$44 billion (£38 billion) on October 27. Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers.