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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. On the other hand, if your product is more budget-friendly and appeals to a wider audience, then partnering with a larger distributor that caters to a mass market may be the way to go.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

Then, there’s Pop Up Grocer , which has taken its retro-inspired pop-up shop on the road, stopping off in Chicago, Los Angeles, Miami, Denver, Washington DC and other cities, before finally setting down permanent roots in New York City in March. She believes that the key elements of a successful pop-up are authenticity and engagement.