Inside Retail

MARCH 3, 2024

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The 2024 Australian Retail Outlook is out now. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Trade Show Booth Companies - Trade Group

OCTOBER 4, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Here are some insights to help you plan the ultimate spring event. Consider sponsoring music, food, and other spring festivals. Consider Major Holidays March has incredible opportunities for entertaining campaigns to engage and excite your customers.

Planning 52

Planning Color Location Engagement 52

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. The most successful retailers know that with smart planning, the real rewards can run on long past the end of November. What deals outperformed others?

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

FEBRUARY 26, 2024

About 180 retail businesses collapsed in the September quarter alone; only the construction, accommodation and other services sectors had more attrition. The global economic outlook continues to be unsettled, as financial, geopolitical and other challenges weigh on confidence, force costs higher and erode margins.

Customer Retention 147

Customer Retention Strategy Consumer Promotion 147

Inside Retail

NOVEMBER 6, 2023

By leveraging advanced forecasting to increase front-line engagement, Zebra Workcloud can boost output and satisfy customers. That’s invaluable for retail brands given that research from Zippia shows that companies that promote collaboration and communication at work can enjoy a 50 per cent reduction in staff turnover.

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Pattern Harmony Balance Line 299

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. This builds engagement and triggers browsing or shopping intent that, if managed well, will later convert into sales.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

JULY 6, 2023

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. LSKD founder and CEO Jason Daniel said that the brand spends a lot of the year planning and preparing for peak period.

Strategy 242

Strategy Promotion Consumer Engagement 242

Retail Bound

MARCH 12, 2024

Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan.

Marketing 90

Marketing Social Media Strategy Engagement 90

Inside Retail

SEPTEMBER 7, 2023

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

Advertising 130

Advertising Promotion Strategy Consumer 130

Retail Focus

SEPTEMBER 6, 2023

It’s about creating an engaging and memorable experience right from the grand opening. With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Staff readiness isn’t just about operations, though.

Social Media 130

Social Media Promotion Color Advertising 130

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

Engagement 264

Engagement Flow Marketing Display 264

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

NOVEMBER 16, 2023

A recent report from Klaviyo and Qualtrics shows that despite current economic challenges, 52 per cent plan to spend the same amount online this upcoming BFCM than they did last year – and 15 per cent plan to spend more. If you are using dynamic codes, be sure to upload enough codes for the number of people you plan to send them to.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

JULY 12, 2023

“Being an early adopter has allowed us to engage with users before the platform got crowded,” Didaskalou said. “We’ve We’ve identified commercial opportunities like showcasing new products, offering exclusive promotions, and gathering direct customer feedback.”

Social Media 130

Social Media Engagement Promotion Balance 130

Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. We’re aware of the fact that brands bring in other brands, and [that] brings in customers.”.

Perspective 246

Perspective Social Media Promotion Engagement 246

Inside Retail

AUGUST 8, 2023

Sporting events have also proven to be invaluable for brands as a means of aligning themselves with and engaging the public. This highlights some of the challenges that investing in sporting facilities and events can present for retail and other industries. Major events can also play a disruptive role for retail,” Zahra said.

Flow 246

Flow Merchandising Planning Marketing 246

Eye on ESG

JANUARY 31, 2023

On 31 January 2023, the UK Government published its Environmental Improvement Plan 2023 (the “EIP” ), detailing how it plans to restore nature and improve environmental quality in the UK. The post UK Government publishes refreshed plans to improve environmental quality and reverse nature decline appeared first on Eye on ESG.

Planning 52

Planning Beauty and Health Form Promotion 52

All Work

JANUARY 21, 2024

Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. Happy employees are also more likely to stay with their employers and stay engaged in their work.

Design 73

Design Color Beauty and Health Concept 73

Inside Retail

FEBRUARY 28, 2024

We use TikTok Shops to reach and engage with our target audience effectively by creating engaging content, collaborating with influencers, and offering exclusive promotions,” he explained. We are focused on launching Minimalist into other key geographies soon like Europe,” he concluded.

Social Media 130

Social Media Expansion Consumer Marketing 130

Retail Focus

JULY 6, 2023

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Engagement 130

Engagement Strategy Planning Retail Design 130

Trade Group

APRIL 26, 2021

If you’re an event manager who wants to get promoted, the answer is YES! This extended break from live events allows you extra time to prove your value, plus earning a promotion takes time. Find alternative ways to promote your business. Engaging and building rapport via Zoom is a whole lot different than face-to-face.

Promotion 40

Promotion Management Social Media Planning 40

Trade Show Booth Companies - Trade Group

APRIL 19, 2024

35% Booth Space 14% Travel/Lodging 13% Show Services 11% Exhibit Design/Construction 10% Shipping 6% Graphic Design/Production 6% Exhibit Promotions 5% Other Expenses As you can see, Show Services and Material Handling together make up around 23% of an exhibitor’s total budget. Here are a few strategic ways to reduce labor costs.

Promotion 52

Promotion Gifts Space Engagement 52

All Work

SEPTEMBER 1, 2023

Science tells us that engaging in play has a range of cognitive, social, physical, and emotional benefits. Play can be a vital component of a thriving, creative, and engaged office culture. Workplace fun benefits employees’ health and well-being, increases engagement, promotes collaboration, and fosters creativity.

Engagement 63

Engagement Flow Color Promotion 63

Inside Retail

AUGUST 31, 2023

Trust is defined by the Edelman Trust Barometer as the “ability of individuals, companies, and institutions to build relationships of confidence and collaboration with others”. In other words, trust is about creating strong relationships with customers, partners, employees and other stakeholders.

Social Media 130

Social Media Engagement Other Management 130

Inside Retail

APRIL 8, 2024

The team aims to achieve this through personalised communication, targeted promotions, and other initiatives aimed at expressing gratitude to its loyal customer base. “By The team plans to introduce booking payment via online channels for faster and easier transactions.

Marketing 130

Marketing Expansion Tailored Perspective 130

Inside Retail

JANUARY 2, 2023

The healthy, quick service chain is working in partnership with Flying Fox – a Melbourne-based, youth-led organisation that – among other things –. Inside Retail speaks with Fishbowl area manager Molly Barron and people and culture lead Megan Ford about the new store and partnership, as well as the brand’s plans for 2023.

Planning 130

Planning Engagement Pattern Management 130

Inside Retail

JUNE 30, 2021

Other than playing an active role in reducing our environmental footprint, sustainable store design will increase the brand’s credibility in the eyes of the modern, mindful consumer and also saves money in the long-term with lesser consumption of energy and waste,” a Takashimaya spokesperson said. The #ShopGreener campaign.

Department Stores 246

Department Stores Beauty and Health Promotion Consumer 246

Ultra Flex

MAY 10, 2021

Maybe you’re planning a trip to the farmer’s market, buying tickets for an outdoor concert, or getting your pool ready to open. Now is the time to plan ahead and take full advantage of your space, whether you own a sandwich shop, run an amusement park, or have new products to showcase. Planning an activity area for patrons?

Planning 52

Planning Outdoor Flow Color 52

Inside Retail

OCTOBER 5, 2023

However, in 2021, the market grew by 27 per cent as Covid limitations began to loosen up, the travel industry took off, weddings were being planned again, and consumers were “revenge” shopping in a variety of categories, including jewelry. per cent of diamond engagement rings sold in the US in February were set with lab-grown diamonds.

Jewelry 246

Jewelry Consumer Marketing Engagement 246

Retail Focus

FEBRUARY 9, 2023

Togetherness” should be a guiding principle, as collaborating with other local businesses can help to create a strong local economy, increase foot traffic and visibility. Start-up brands often struggle to secure funding, which can limit their ability to invest in marketing, product development, and other key areas.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Retail Bound

MARCH 19, 2024

Are you planning to exhibit at a trade show in 2024? Exhibitors should have a plan for their booth Anyone who’s ever been to a trade show knows that they can be overwhelming affairs, with hundreds or even thousands of exhibitors vying for attention.

Social Media 52

Social Media Promotion Target Market Planning 52

Inside Retail

MARCH 29, 2023

The brand has created the Quad Lock Box – a 40-foot, former shipping container that will be used to promote the full range of Quad Lock products, including phone mounts for bicycles, motorcycles, cars, marine vehicles and off-road vehicles, at the Grand Prix.

Outdoor 147

Outdoor Expansion Engagement Accessories 147

Inside Retail

APRIL 4, 2023

Here, Lesley Rulloda, vice president of global merchandising for NBA Asia, chats with Inside Retail about the organisation’s retail plans in the region, and how it is seeking to harness the success of, and huge support for, Australians in the NBA. digital merch) new ways to connect with the league and each other.

Merchandising 130

Merchandising Apparel Promotion Location 130

Inside Retail

AUGUST 7, 2023

Customers have access to more frequent discounts and promotions on e-commerce platforms, thereby creating ‘sale fatigue’ among shoppers. He also noted that other countries have repositioned themselves as duty-free shopping havens in the past 10 years and have seen huge waves of shoppers heading there.

Shopping 130

Shopping Engagement Curate Consumer 130

Inside Retail

DECEMBER 20, 2023

The bus is aiming to strengthen the brand’s connection with fitness and other communities across Australia, making appearances at gyms, community events, run clubs, boot camps, fitness centres, fundraisers, and wherever it can park. Customers can engage with a team of travel experts who provide advice, guidance and tailored recommendations.

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Retail Space Space Display Concept 130