Inside Retail

MAY 5, 2024

To successfully make the transition into global markets, the best brands understand that no matter how far and wide they grow, maintaining a local feel will foster deeper connections with customers and better resonate with their cultural identities. Building new systems for each new market will quickly bring your plans to a grinding halt.

Expansion 147

Expansion Strategy Tailored Marketing 147

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Retail Focus

MAY 29, 2024

Unlike traditional shopping, which focuses on buying products, experiential shopping is all about creating memorable, engaging experiences for customers. Retailers are leveraging data analytics and artificial intelligence (AI) to tailor experiences to individual customers. Secondly, experiential shopping emphasises personalisation.

Reimagine 130

Reimagine Shopping Engagement Social Media 130

Retail Focus

JANUARY 30, 2024

It is particularly crucial for venues in hospitality and leisure, such as hotels, resorts, restaurants, bars, cinemas, museums, and theme parks, along with a multitude of other industries that benefit from dynamic and engaging physical spaces.

Display 147

Display Space Visual Merchandising Tailored 147

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

DECEMBER 17, 2023

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. For most brands, the collection of data has evolved over its history as the business grows and deploys new software and marketing tools.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. If others are doing it, it’s already outdated. You can download it here. Having a solid brand story is very important.

Social Media 246

Social Media Strategy Engagement Tailored 246

Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent. There’s more work [to be done] by Australian brands to cut through with these groups,” she said.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

Social Media 147

Social Media Strategy Balance Engagement 147

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

Tailored 246

Tailored Social Media Strategy Target Market 246

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. There are plenty of things you need to get right, from choosing the right channels to creating engaging content in order for your efforts to bring your business a satisfactory ROI.

Marketing 98

Marketing Social Media Tailored Engagement 98

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

RetailMinded

OCTOBER 20, 2023

Customers who regularly engage in upsell opportunities tend to remain loyal, making them valuable assets to your business. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.

Social Media 228

Social Media Advertising Curate Engagement 228

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

Marketing 52

Marketing Social Media Engagement Target Market 52

Inside Retail

JUNE 19, 2023

They actively engage with residents, support local causes, sponsor events, and often collaborate with neighbouring businesses creating a network of support that fuels community development. By forming partnerships, local traders can leverage their collective strengths, share resources, and engage in joint marketing efforts.

Tailored 147

Tailored Engagement Shopping Layout 147

Inside Retail

JANUARY 8, 2024

Then, there’s Pop Up Grocer , which has taken its retro-inspired pop-up shop on the road, stopping off in Chicago, Los Angeles, Miami, Denver, Washington DC and other cities, before finally setting down permanent roots in New York City in March. And the market size of this industry expanded by 3.4 billion in revenue in 2022.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

SEPTEMBER 13, 2023

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging.

Tailored 260

Tailored Fashion Space Strategy 260

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.

Strategy 64

Strategy Marketing Social Media Advertising 64

Inside Retail

AUGUST 22, 2023

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging.

Tailored 130

Tailored Strategy Consumer Shopping 130

Inside Retail

MAY 21, 2024

Mytheresa’s singular blend of must-have trending luxury fashion, brand activations and engaging events support customer loyalty and has allowed the retailer to operate a full-price strategy, they are not competing on price, but access to product and events designed to thrill fashionistas around the world. per cent gain from the €198.9

Merchandising 147

Merchandising Fashion Shopping Tailored 147

Inside Retail

MARCH 21, 2024

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque.

Consumer 130

Consumer Tailored Management Shopping 130

Inside Retail

SEPTEMBER 25, 2023

Some of his key experiences revolve around utilising data-driven insights and Artificial Intelligence (AI) to create tailored shopping experiences. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust. Some cultures value individual achievement, while others emphasise collective success.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

OCTOBER 4, 2023

A few years ago, email marketing results were measured by one key statistic: open rates. And since Apple has the greatest email market share, this change affected pretty much everyone. So, with this one update, Apple changed the way email marketers had to report success. It was easy and it made sense. This is why.

Engagement 130

Engagement Marketing Tailored Strategy 130

Inside Retail

JANUARY 12, 2023

TikTok Shop is currently available in the UK and a number of Southeast Asian markets. In Singapore, people living in the same apartment building have created community Facebook accounts to perform group buys, discovering products that others in their building are buying. Benefits far outweigh the drawbacks. Social commerce is maturing.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

Social Media 130

Social Media Advertising Promotion Tailored 130

Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

Flow 130

Flow Engagement Promotion Strategy 130

Snap Retail

APRIL 13, 2021

Younger generations are spending huge amounts of time online, which means digital marketing is essential to most businesses these days. You need to reach them on the right platforms with the right messages to engage and appeal to them. But just establishing an online presence isn’t necessarily enough to connect with younger audiences.

Engagement 52

Engagement Social Media Promotion Marketing 52

Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

As a result, B2B companies are investing in account-based marketing tactics to meet their buyers’ demands. Streaming platforms tailor their picks based on what subscribers are watching. These personalized and relevant offerings help keep consumers engaged with B2C products, but how can a B2B company employ similar services?

Marketing 52

Marketing Social Media Engagement Strategy 52

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

NOVEMBER 12, 2023

Designed to simplify and enhance operations for small and medium-sized enterprises (SMEs) engaged in international trade, Aidge represents a new frontier in digital commerce. They are essentially competing, not only with other SMEs, but also the larger and more established companies,” he added.

Engagement 130

Engagement Marketing Consumer Tailored 130