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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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The power of Invisible PR in retail

Inside Retail

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. In today’s digital age, where online reviews and social media amplify customer voices, even small slips in Invisible PR can escalate into major crises.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Belles’ managing director Joss Jenner-Leuthart told Inside Retail that the brand has chosen to raise funding through this particular route – rather than a traditional capital raise – as it provides customers with the opportunity to connect more deeply with the brand, and feel a genuine sense of ownership over it.

Planning 244
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Opposites attract: Why Berkowitz Furniture snapped up Fenton & Fenton

Inside Retail

million in unfulfilled orders, the immediate challenge for the fifth-generation furniture group is addressing that issue: through managing its global supply of stock and fulfilling orders. Now that it has been completed, the group’s primary focus is addressing customer concerns and engaging with suppliers regarding stock levels. “At

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people. From our stockroom perspective, it’s nice and clean.