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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Marketing lessons from Oatly, Heaps Normal, Zero Co and Pilot

Inside Retail

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. If there’s one brand many marketers could stand to learn a lesson from, it’s Oatly.

Marketing 130
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Toys ‘R’ Us to open immersive experience centre in Victoria next year

Inside Retail

Besides the Toys ‘R’ Us experience centre, the hub in Clayton will also house separate experience centres for Babies ‘R’ Us and Hobby Warehouse, which are all part of Toys ‘R’ Us ANZ Limited, previously known as Funtastic. Hobby Warehouse relaunched Toys ‘R’ Us as an online-only business in 2019. billion baby market.

Hobbies 130
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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Do they have any hobbies?

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Five leadership lessons from L’Occitane Group’s head of travel retail in Apac

Inside Retail

Following my degree, I worked in marketing and banking for a short period, following which I joined DFS as a management trainee in Hong Kong. After my training, I moved to Macau to open Four Seasons DFS Galleria and City of Dreams DFS Galleria as a marketer. IR: Do you have any hobbies that help you switch off and stay balanced?

Hobbies 147
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Gamified and global: How Wish aims to compete with Amazon

Inside Retail

The app had developed a reputation for selling counterfeit products and exceedingly slow delivery times, which was hurting its ability to compete in a maturing e-commerce market. “They realised that most of the supply side was China-based, and that came with some problems.”. Focus on discovery.

Hobbies 246