Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We Pernod Ricard has partnered with promising artists in order to engage a cross-section of luxury shopper profiles.

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Inside Retail

APRIL 7, 2024

From the materials used in crafting its signature luggage to the engagement of its people and partnerships with communities, sustainability is the guiding principle shaping the brand’s trajectory towards 2030 and beyond. He said the brand is committed to promoting circularity throughout the product life cycle.

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Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6

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Trade Show Booth Companies - Trade Group

MAY 2, 2023

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. Tell us about your highlight from EXHIBITOR LIVE!

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Inside Retail

APRIL 23, 2023

Additionally, the use of NFTs can help increase customer engagement, as they can be collected and traded by loyal customers. Overall, the use of blockchain technology and NFTs could improve the security, uniqueness, and engagement of these programs. They can then redeem their tokens for discounts, free products, or other perks.

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Inside Retail

DECEMBER 17, 2023

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this is just one layer.

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Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

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Retail Focus

MARCH 30, 2023

While all retail stores use similar marketing techniques , high-end retail stores have to use that blueprint and turn it on its head. Look Into Multi-channel Marketing A multi-channel approach also focuses on the customer experience, but for the opposite reason. Consider sending relevant gifts to past customers.

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Inside Retail

NOVEMBER 13, 2023

Post-pandemic, with the labour market shifts and the great resignation, we know well the value of employees who stay. Loyalty rainbow We label it employee loyalty, but really what we seek is tenure, commitment and engagement. It is no wonder business leaders so ardently pursue it. Is it great for employees? It builds trust.

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Jahabow

NOVEMBER 9, 2020

Whether your store offers only in-person shopping or you’ve turned to supplement revenue with eCommerce options, holiday email marketing is a surefire way to help boost traffic — and your bottom line. Many email marketing tools offer scheduling and automation options that are easy to set up. Leverage Segmentation.

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Inside Retail

APRIL 3, 2023

Based on last year’s spending data, marketers need to start focusing on online sales in 2023, according to Taranjeet Singh, managing director of South APAC for Criteo, a commerce media company. Singh feels that marketers should be investing in acquisition campaigns built on first-party data.

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Inside Retail

JUNE 9, 2021

flypay delivers a market leading payments experience that enables our customers to redeem Flybuys points real time and get money off their shop.”. Aside from payments, we know merchants are also looking for simpler ways to integrate gifting, loyalty and direct marketing platforms to engage customers while maintaining direct relationships.”.

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Trade Show Booth Companies - Trade Group

APRIL 19, 2024

35% Booth Space 14% Travel/Lodging 13% Show Services 11% Exhibit Design/Construction 10% Shipping 6% Graphic Design/Production 6% Exhibit Promotions 5% Other Expenses As you can see, Show Services and Material Handling together make up around 23% of an exhibitor’s total budget.

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Inside Retail

APRIL 28, 2021

The Gilbert Review, led by Australian lawyer Danny Gilbert AM, gathered feedback from a large number of stakeholders and determined that the retailer had failed to engage with the community properly. We know that our customers want one, but we need to do it in a more responsible, engaged, thoughtful manner,” he said. “We

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RetailMinded

MAY 27, 2024

Engage in direct, heartfelt interactions with your visitors. If you have a booth that can keep the incoming visitors busy or engaged, you already have a temporarily static crowd. According to Gravity Jack, AR/VR increases engagement by 200%. Branded gear or valuable gifts always do wonders.

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Inside Retail

OCTOBER 17, 2021

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward. . Parents from the survey were nearly five times as likely to encourage girls to engage in dance and dress-up activities than boys. Blue-and-pink divide.

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Inside Retail

MARCH 8, 2023

There are more males purchasing indoor plants now, either for themselves or as gifts. And how can customers engage in this hobby if they have little green space available? IR: Can you discuss the gifting side of the business? AS: Sending a plant as a gift is becoming more and more popular. Mitre 10 Mitre 10.

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All Work

JANUARY 21, 2024

Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. Happy employees are also more likely to stay with their employers and stay engaged in their work.

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Inside Retail

JUNE 6, 2022

The four Ps – product, price, place and promotion – have been the strategic marketing pillars of business for longer than even I’ve been in the game. Their use, and attendant monitoring of their progress, create the hard measures on which retailers and brand marketers live and die.

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CRP

MAY 15, 2024

In this article, we’ll explain how to integrate this engaging color into your creative packaging designs and ensure your products draw attention. The aesthetic appeal of color in packaging design, combined with its power to resonate with consumers emotionally, deepens consumer engagement with your brand.

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Trade Show Booth Companies - Trade Group

MAY 20, 2022

They are your company’s: Markets (this includes industry trends) Products/services Marketing goals and objectives. Trade Show KPIs may include: Sales revenue Qualified leads Booth traffic Customer meetings Prospect meetings Lead to customer ration Cost per lead Press mentions Social media engagement. Set your budget early.

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Retailing Insight

JANUARY 9, 2023

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

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CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

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Creative Displays Now

JUNE 9, 2022

If you create an engaging experience where this relationship begins, your customers will want to return. For example, if your company wants to market products with sustainability as a virtue, a manufacturer can provide eco-friendly options such as corrugated cardboard displays. Promotions of new products are also worth displaying.

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RetailMinded

NOVEMBER 28, 2023

By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying. Have The Right Tools Social media is the lifeblood of many small retailers with limited marketing budgets.

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CRP

OCTOBER 23, 2023

Discover how these sustainable packaging solutions can reduce your brand’s environmental impact and promote a circular economy. The retail industry uses post-consumer recycled content extensively in various packaging types such as shopping bags, product boxes, tissue paper, gift wrapping, and hangtags.

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Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Makers & Merchants is determined to create a sustainable and engaging platform to support regional business. “In-store, But we are now excited that the wine and gin offerings in-store complete the total offering.”.

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Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Makers & Merchants is determined to create a sustainable and engaging platform to support regional business. “In-store, But we are now excited that the wine and gin offerings in-store complete the total offering.”.

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Retailing Insight

MARCH 24, 2021

The importance of togetherness, community and engagement has, perhaps, never been stronger. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved. The pop-up or flash retailing market in the United States is estimated to be a $50 billion industry, and it’s for good reason. The Concept.

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RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. The traditional methods of marketing, selling, and delivering goods are no longer reliable.

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RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. The traditional methods of marketing, selling, and delivering goods are no longer reliable.

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Contra

NOVEMBER 17, 2023

The Christmas season is a spectacle of merriment and marketing genius, where out-of-home (OOH) & visual merchandising adverts become more than mere promotions—they transform into pieces of urban artistry that capture the essence of the holidays.

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Trade Show Booth Companies - Trade Group

JULY 10, 2023

Trade shows are the workhorses of a marketing campaign in that they are both utilitarian and eye-catching, effective, reliable, and entertaining. You will need to discover which tactics provide the best opportunity to engage visitors and how to combine those opportunities into a cohesive presentation.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. She’s your wife.” Deeper means of research include social listening.

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Trade Show Booth Companies - Trade Group

DECEMBER 8, 2021

Here’s a reminder about the four steps to marketing successfully at tradeshows. While many tradeshow service providers would like to jump right in and talk about booth design equipped with backlighting, colorful graphics, and experiential elements, the reality is engaging with your audience begins before you ever step onto the floor.

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Parcel Pending

MARCH 31, 2021

Below, are a few ways that property managers are reimagining the resident-centric multifamily industry: Creatively Engaging Residents. Property managers understand the importance of engaging and building rapport with residents. Another solid idea is to promote virtual resident events via social media.

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