Remove Engagement Remove Flow Remove Planning Remove Social Media
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

I think, for the Australian customer in particular, it’s still new, it still feels quite intrusive; so we started to build out an SMS marketing plan that would feel organic, that would feel good for our customers so that we could harness the power of a new channel without being spammy or overwhelming. IR: What about social media?

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. We work as a collective in the office, which I believe keeps everyone feeling passionate and their creativity flowing.

Marketing 178
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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Tech Tools: Embracing Digital Solutions for Retail Success

Retailing Insight

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. A user-friendly website is your digital storefront, while social media platforms help you connect with your community and showcase your latest offerings.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Retailers must delicately navigate the flow of personal information, with 89 per cent of consumers valuing transparency in how their data is used as a trust factor.