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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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How pharmacies are tapping into personalisation tech

Inside Retail

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app.

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Leveraging Taxonomies: How Asset Managers Are Using New Sustainability Classification Systems – Part III

Eye on ESG

The sustainable investing market is witnessing remarkable growth: since 2018, annual cash flows into sustainable funds have increased tenfold. Now, more than ever, investors and asset managers alike seek sustainable products and strategies offering robust financial returns. You can find Parts I and II here and here. Challenges.

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How to Encourage Top Performance From Your Employees

Retail Focus

Fostering a supportive culture will leave your employees more engaged and motivated at work, which is the ultimate aim for any manager or decision-maker. A faulty appliance should not disrupt the flow of daily activities. Think tailor-made perks that are adjusted according to employee preferences.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Retailers must delicately navigate the flow of personal information, with 89 per cent of consumers valuing transparency in how their data is used as a trust factor.

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5 Ways To Boost Your Retail Business Productivity Through AI

RetailMinded

Uncovering Hidden Efficiencies: AI-Driven Inventory Management Inventory management is the backbone of retail, and AI sharpens this critical function. Enhanced search capabilities mean better service, quicker problem-solving, and ultimately, a smoother operational flow that benefits both your team and your clientele.

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Getting the channel mix right: How to nail your brand launch

Inside Retail

We were conscious of the need to tailor each and every engagement with media, giving journalists time to try our range and connect with the brand ahead of launch, ensuring their appraisals were based on their experiences of the products. For Viviology, we mixed the Skin Soiree media event with thoughtful product-seeding.

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