New launch targets growing taste for premium rum

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Mallows Bottling has launched a range of flavoured rums to help retailers take advantage of the growing premium rum market.

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The newly created distillery is bringing its first spirit to the market with The Rummers, a brand developed in partnership with Dutch rum specialist Scheer.

Sales of flavoured and spiced rum are set to grow by 35% in 12 months, according to the Wine & Spirit Trade Association Market Report.

The Rummers offers five flavours: golden rum, banana, citrus and sea salt, pineapple, and spiced rum.

The whole range is available in 70oml bottles with ABVs ranging from 35% to 40%.

Andy Mallows, co-owner of Mallows Bottling, said: “The premium rum market continues to grow in the UK and internationally.

“Consumers are always on the hunt for new, innovative flavours, and we have developed a range that provides a rum for every palate.

“The rum can be drunk straight or with a mixer and provides a great base for cocktails.”

The Rummers is available in the UK through Global C&C, Castell Howell and Master of Malt, with more wholesalers said to be coming on stream in the coming weeks.

It retails at £27.99 for 700ml.