Baker Street’s festive range capitalises on Stollen trend

By Éilis Cronin in Biscuits & Cakes 20th October 2021

Long-life bakery brand Baker Street has launched a 500g Stollen Loaf into Booker wholesalers, following research which found that 50% of consumers buy Stollen over Christmas.

The loaf joins an existing Marzipan Stollen Loaf (200g; £2) and Marzipan Stollen Bites, both of which are also available to Nisa retailers.

Chris McLaughlin, commercial director at St Pierre Groupe, which owns the Baker Street brand, explains, “Whilst 53% buy Stollen to enjoy with friends or family at home, 30% buy it as a snack for themselves with more than half (51%) saying Stollen is perfect for an afternoon snack.”