Campo Viejo makes sustainable packaging choices

The changes are being rolled out across its red, white, rosé and cava varieties and feature a new logo and crest of the Rioja winery, ribbed detailing around the labels and a continuous golden line to replace dotted design and double borders used up until now.

The changes will also “generate a positive impact on the environment” by removing the netting around the Campo Viejo Gran Reserva bottles, which will save 6,330 CO2eq/kg in CO2 emissions.

Across the range, bottle labels will change from adhesive labels to recyclable FSC-certified PET paper, and a reduction in the label size and redesign of the graphic elements will use less inks and paper.

The packaging refresh coincides with a six-week digital media campaign for the brand, running until mid-December to “drive brand awareness amongst 80% of affluent UK wine drinkers”.

The campaign will feature across video-on-demand channels, YouTube and social media platforms.