Talking Retail Grocery and product news for independent retailers
The Bisto portfolio now includes four new meat-free products, including meat-free Cottage Pie, Spaghetti Bolognese, Lasagne and Chicken Hotpot.
Each product in the entire Bisto portfolio has also undergone a recipe revamp to reduce the salt content by 10%.
The Sharwood’s range now includes five new meal kits, including Chicken Katsu and Kung Po Chicken, as well as Low Fat variants of its existing Chicken Tikka Masala and Chicken Korma meals, and a Low Sugar Sweet & Sour Chicken.
Across the range, saturated fat has been reduced by 22% and calories by 11%.
Andrea Flemming, senior category manager at Pilgrim’s Food Masters, said: “Frozen ready meals provide a real lifeline to shoppers who are looking for delicious, convenient meals – either those without the time to cook every day, or those who are no longer able to – and they are a great way of locking in flavour and nutrients, without needing to use preservatives.
“The category continues to attract new consumers who are drawn to the benefits of frozen meals; namely value for money, great taste and a reduction in wastage.
“The Bisto and Sharwood’s ranges have a very loyal consumer base and the changes this year across both brands reflect their changing tastes, needs and shopping habits.
“For example, our core Bisto shoppers are very engaged with the meat free movement and see it as the number one driver to better health, so this trusted brand can help to enable behaviour change among consumers who want to reduce meat intake more frequently by giving them a helping hand in doing so.”
