Kroger Introduces Membership Program

Cincinnati-based grocer Kroger will launch a membership program, dubbed Boost, that will offer shoppers who join free deliveries of their online orders of $35 or more as well as double gas points, according to The Enquirer.

“It’s the perfect time to launch with double fuel points,” said Stuart Aitken, Kroger’s chief merchant and marketing officer. “If you go to the gas station right now, it’s more than it’s been in a long time, so it’s a great deal for customers.”

The program will be implemented in the greater Cincinnati area and in stores in Atlanta, Columbus and Indianapolis. It’s expected to branch out to other areas next year.