Crocs, thredUp Team Up for Sustainability

Footwear brand Crocs (Oakland, Calif.) and online reseller thredUp (Broomfield, Co.) have partnered to create the Clean Out program based on thredUp’s Resale-as-a-Service (RaaS) platform. Designed to give previously owned apparel and footwear a second life, the program is part of Croc’s commitment to become a net zero company by 2030, according to a press release.

“Crocs shoes are incredibly durable and perfectly built for a second life, so encouraging customers to consider reuse is extremely important to us,” said Michelle Poole, Brand President at Crocs. “Crocs and thredUP are both committed to keeping products in use and out of landfills, and we’re thrilled to partner with thredUP to reduce our environmental footprint and bring us one step closer to achieving our net zero goal by taking action to create a more comfortable world.”

Beginning this month, Crocs customers can print a prepaid shipping label to send used apparel, shoes and accessories from any brand to thredUp for free. Items are inspected for quality before they are listed for sale. Sellers receive a Crocs shopping credit for their effort.