Wilson Opens N.Y. Pop-Up Tennis Museum

Sporting goods brand Wilson (Chicago) will open its SoHo, New York, pop-up museum and retail store this week, according to a press release.

The museum, dubbed “Love All: A Wilson Tennis Experience” will pay homage to the brand’s long-standing history as the official ball and racquet stringer of the U.S. Open, held in Flushing Meadows, N.Y. The pop-up will also feature groundbreaking athletes like Billy Jean King, who will be present for the grand opening.

Fans can also purchase tennis-inspired apparel including limited edition and exclusive merchandise. A “racquet maestro” will be available to customize gear and interactive experiences will immerse visitors in history, education and fun.