South Wales group links with Gander to cut food waste

Gander is being launched in 23 CK Foodstores and it is hoped it will help the stores sell significantly more of their reduced-to-clear products.

Heulwen Brown of CK Foodstores says: “We are delighted to have partnered with Gander to bring this unique initiative to our stores in South Wales.

“We believe it will benefit our customers through easier access to reduced price food products while also helping to tackle environmental problems associated with avoidable food waste.

“We know that many of our customers feel strongly about this issue and by introducing the Gander app we will encourage shoppers to purchase in a smarter, more sustainable way while also making savings.”

Ashley Osborne, co-founder of Gander, said: “Environmentally, food waste is a crisis and is one of today’s growing issues and it is forecast to increase substantially by 2030 unless serious action is taken.

“A significant proportion of this waste is completely avoidable. For retailers reduced food can be exceedingly expensive and at a time when margins are being squeezed, this is revenue sitting on their shelves and that shoppers locally would love to buy, they just don’t know it is there”.

Gander displays reduced-to-clear food in real-time, by linking with POS technology used in stores, automatically pushing the reduced food products to the mobile app, as they are stickered in-store.

Similarly, when that item is sold it is automatically removed from the app, providing an instant feed of all reductions in-store at any time.