Britvic sponsors major rugby tournament

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Britvic Soft Drinks has signed a sponsorship deal with Rugby League World Cup 2021 (RLWC2021), a 61-match event kicking off on 23 October.

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Pepsi Max will become the official soft drinks of the event, with further support from Gatorade as the official sports drink.

The brands will receive sales and marketing rights for the tournament, including tickets, experiential and social activation, as well as providing drinks for all players, officials, volunteers and staff at RLWC2021.

The tournament features men’s, women’s and wheelchair competitions being held simultaneously for the first time at a major sporting event.

Adam Russell, director of foodservice and licensed at Britvic, said: “At Britvic, we pride ourselves on providing consumers with a wide choice of quality soft drinks to suit their tastes and different occasions and with this sponsorship, we are delighted to be offering rugby league fans a selection of our iconic and much-loved brands during a great tournament.

“It is important to keep players and fans refreshed, with great tasting drinks, during training and on match days, and it’s great that we will be able to help do this.”

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