To mark Earth Day, fashion start-up AirRobe has committed to eliminating 1 million items of clothing from landfills by next year.
The campaign, which is supported by 100 brands including The Iconic, PE Nation, Rebecca Vallance and Viktoria & Woods, aims to encourage more brands to work toward sustainability and enlarge the circular ecosystem.
According to AirRobe, the fashion industry is the second-most polluting industry in the world and this is the perfect time for brands and individuals to work better for the environment and global citizens, as people are facing environmental problems together with the impact of Covid-19.
“Events like Earth Day encourage brands, retailers and consumers to stop, re-evaluate their relationship with our planet and assess how their collective actions can impact positive change,” said Hannon Comazzetto, founder and CEO of AirRobe.
“We’re here to help brands and consumers make more conscious choices when it comes to fashion, we do this by encouraging consumers to think about the resale value of their purchases at the point of primary sale encouraging them to invest in more high-quality garments.”
AirRobe is an online marketplace that allows users to buy, sell, rent, and even recycle second-hand clothing and accessories. The brand also expands its fashion partners by signing a sustainability partnership with the luxury label Viktoria & Woods.
“The success of our pledge will be measured against the number of items our consumers add to their Circular Wardrobe, allowing them to easily extend the life of their clothing through either renting, reselling or recycling through AirRobe,” Comazzetto added.
“We will continue to rapidly expand our retailer and brand network to ensure all consumers can access AirRobe.”
Other Australian businesses have also committed to sustainability. Stain remover brand Vanish Australia has announced its mission to divert 1 million clothing items from landfills over two years to help #MakeTextileWasteVanish, under the partnership with Upparel.
“As the segment-leading stain remover brand, Vanish has the responsibility to drive education around the role Aussies can play to reduce textile waste,” said Florence Paoli, marketing director ANZ Hygiene at Reckitt
