Hull store refurbishes and switches to Go Local and triples sales

Navpreet Kaur, who took over the running of the store in 2018, has switched to the symbol group from Nisa.

She runs the busy 1,400sq ft community store with husband Gurdeep Singh.

Since April of this year, the couple has tripled sales at the store.

Working closely with the team from Parfetts, which runs Go Local, she has undertaken significant store improvements, including new branding, chiller units and increased shelving.

Kaur said: “Parfetts represents great value for money, which is what my customers are looking for.

“This, combined with great promotions and strong team support, were the main reasons for partnering with Parfetts and Go Local.

“I feel that as a community-focused store, we’re providing much more of a service than just being a local shop.

“The store plays an important role in supplying lots of local people in the surrounding community with their everyday shopping needs.

“Many of our customers who are regular visitors to the store have come to rely on us, particularly over the past year or so.”

Steve Moore, head of retail at Parfetts, said: “We’ve been working closely with Navpreet to ensure her store is well equipped to meet the needs of her customers.

“She has embraced the promotions we offer with real enthusiasm and this has translated into strong sales and the availability of own-brand Go Local produce on the shelf means customers are getting value as well as choice.

“The new-look Go Local Extra store looks great and has already made an impact on customers. with footfall steadily increasing all the time.

“Navpreet is a hard-working retailer who knows what she wants to achieve and we are fully behind her.

“We look forward to building on this success as she takes the store forward.”