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Three ways to scale your app to 1 million users

Inside Retail

Entering new markets is an excellent way for an app to gain visibility and increase its user base. This part of the guide offers the three major steps to launching an app in a new target market: translation, localisation and internationalisation. . Effective for reaching target markets.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The HMRSSS helps you connect face-to-face with manufacturers of the products, along with the advantage of “on the show floor” savings. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Promote User-Generated Content Encourage Gen Z customers to share their experiences with your product on social media.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Chances are not many will point towards Chinese online brand Shein.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. As a broadcaster or content producer, podcasting has many advantages over YouTube and other types of social media because there’s no need for a camera, makeup, lighting equipment, video editing skills or even to show your face.