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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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CAMEX 2024 

Trade Show Booth Companies - Trade Group

The CAMEX trade show provides a diverse range of products tailored for college students, faculty, staff, and alumni. Measuring Trade Show ROI Guide How to Secure the Best Trade Show Booth Location 11 Ways to Promote Your Booth on Social Media The Trade Group is a full-service trade show and event marketing company.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? Paid social advertising operates within social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This advertising strategy is where you can pay to advertise your brand to more consumers on social media.

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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. The more you know about your audience, the better you can tailor your content to their needs and desires. Promotion: Share your video content on other social media platforms.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. You can download it here. While building trust along that journey has always been critical, it’s becoming ever more time-sensitive.