article thumbnail

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Both small and large brands nominated social media advertising and content marketing as the most strategically important of their digital marketing channels, with influencer marketing a distant third. See things from an omnichannel perspective. Download a copy of the free 2024 Marketing Spend Report today.

Marketing 287
article thumbnail

What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. A few years ago, streetwear brand Anti Social Social Club started including NFC tags in all its apparel due to the increase in counterfeit products.

article thumbnail

Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

article thumbnail

Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

Multi-channel compatibility: Select a tool that aligns with your audience’s preferred communication channels, such as push notifications, SMS, email, or social media. Ease of use: Opt for a user-friendly tool that seamlessly integrates with your marketing team’s workflow.

article thumbnail

Post-Event Recap: AUSA’s Annual Meeting 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Throughout the decades of the event, it has changed immensely. The crowd will be very supportive and also a diverse crowd of different perspectives and cultural differences. Army followed suit.

article thumbnail

Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. Notice this thumbnail features bright colors that will attract users from a visual perspective. Promotion: Share your video content on other social media platforms.