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Core strategies retailers can use to help convert browsers into customers

Inside Retail

Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130
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How merging data analytics and retail management can drive business value

Inside Retail

A lot of category managers tend to think about the range they have, but not the combination of range and store. Download our white paper. The post How merging data analytics and retail management can drive business value appeared first on Inside Retail. Click through to Scalene’s website for further info.

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“I joke that I was (and still am) winging it”: Meshki’s Damien Park-Neilson

Inside Retail

You can download it here. This experience led to a role in sales and account management, helping retailers solve fulfilment challenges, sparking my passion for the industry. It’s been a gamechanger, not only for our end-mile and fulfilment but also for my approach to inventory management, customer support and data.

Strategy 249
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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

As the end of the financial year approaches, Australian retailers are adapting their strategies to meet the evolving expectations of modern consumers. Develop a unified commerce strategy Streamline every customer touchpoint and coordinate operational reporting. Convenient delivery options tailored to your customer base are essential.

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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Frequent out-of-stock experiences can also make a retailer seem unreliable, leaving shoppers to wonder if the store has poor inventory management – and even if they can trust any information on its website. This might involve stocking unique or locally sourced items that cannot be easily found online,” he continues. It’s free here online.

Consumer 130
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. Ben Eversfield, senior customer success manager at Klaviyo, explains it is important that brands note that CDP capabilities vary greatly from one platform to the next.