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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Jia Lee, senior content marketing manager at Klaviyo, says the company’s suite of tools – including email marketing , SMS marketing , mobile push, reviews, and customer data platform (CDP) – can help brands optimise their campaigns and engagement through memorable occasions during the year.

Strategy 130
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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Often product teams ask for new product or promotion pages to be heavily tagged to report on success. Some of these tools can even automatically flag a low Net Promoter Score (NPS) customer journey so you can see exactly what issues affected your score.

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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards.

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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Meta’s Facebook pockets stolen cash in Ads scam, leaving vendors fleeced

Inside Retail

Page 30 of the company’s extensive Code of Conduct document, downloadable online , states: “As we operate regulated payment platforms, we are required by law to stay vigilant, verify the identity of customers and protect them by carefully monitoring for fraud and suspicious behaviour. Social-media scams and hacks are increasing.

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Five signs it’s time to adopt a customer data platform (CDP)

Inside Retail

Jia Lee, senior content marketing manager at Klaviyo, says CDPs are emerging as the technology of choice for marketing professionals. That might include an email management system, sales management tools, and website content management system (CMS) – or you may have contracted third-party marketing services.

Marketing 130
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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

For over 48 years, HMRSSS has granted complete access to the latest products and services for owners and managers of hotels, motels, and restaurants from the Southeastern USA and beyond. Across 100,800 square feet of show floor space, 2024 HMRSSS expects 400+ exhibitors with an expected attendance of 8,600-10,000 attendees.