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Retail Focus
FEBRUARY 7, 2024
In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).
Inside Retail
JULY 27, 2021
A lot of category managers tend to think about the range they have, but not the combination of range and store. You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. Download our white paper.
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Inside Retail
DECEMBER 17, 2023
Ben Eversfield, senior customer success manager at Klaviyo, explains it is important that brands note that CDP capabilities vary greatly from one platform to the next. By analysing data, you can better tailor offers, and online experiences to customers – but that depends on the ability to collect, store, analyse, and act on data.
Inside Retail
MARCH 21, 2024
Frequent out-of-stock experiences can also make a retailer seem unreliable, leaving shoppers to wonder if the store has poor inventory management – and even if they can trust any information on its website. This might involve stocking unique or locally sourced items that cannot be easily found online,” he continues. It’s free here online.
Inside Retail
FEBRUARY 27, 2024
Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. Proving value with the right messaging at the right time. Simplify journeys by reducing friction.
Inside Retail
MAY 27, 2021
Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.
Retail Focus
MAY 3, 2023
Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.
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