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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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How merging data analytics and retail management can drive business value

Inside Retail

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents. Download our white paper.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

As Zebra Technologies’ downloadable e-book Lift Productivity and Improve Execution for the Next-Gen Workforce explains, today’s customers want retailers’ workforces to pick their goods, pack them, ship them, deliver them and return them – all without diminishing in-store service.

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How pharmacies are tapping into personalisation tech

Inside Retail

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app. These lead to environmental waste, for sure.

Promotion 239
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. Ready to deeply engage with your customers all year long?

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Five signs it’s time to adopt a customer data platform (CDP)

Inside Retail

Jia Lee, senior content marketing manager at Klaviyo, says CDPs are emerging as the technology of choice for marketing professionals. That might include an email management system, sales management tools, and website content management system (CMS) – or you may have contracted third-party marketing services.

Marketing 130