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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. What is a product launch?

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

A recent report from the Center for Exhibition Industry Research (CEIR) found that the vast majority of business-to-business (B2B) exhibition attendees plan to maintain or increase the number of shows they visit. This makes it essential to deliver value to attendees when they stop by your display.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

If you plan to exhibit at the Orange County Convention Center in Orlando for GPE 2023 and want to win Best in Show, consider the following five tips to catch the eyes of the judges AND your prospects. FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". TIP 5: GIVE RELEVANT SWAG. Use swag to.

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The Top 10 Manufacturing Trade Shows and Conferences in North America 

Trade Show Booth Companies - Trade Group

At shows like WESTEC, professionals can share innovations, display new products and processes, and explore ideas. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What Happens at Manufacturing Trade Shows? spent in manufacturing having a total impact of $2.60 on the overall economy.

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Everything You Need to Know About How Trade Shows Are Produced

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 2. Show Vendors Show vendors are responsible for setting up the exhibition floor and individual displays. They’re also responsible for scheduling events, hiring speakers, and distributing awards.

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How to Approach Prospects at a Trade Show 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Below are four scenarios for engaging with prospects on the trade show floor. Extend a warm greeting and introduce yourself while presenting promotional materials like brochures or business cards.

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Step by Step Guide to Designing a Custom Trade Show Booth

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Determining your booth’s purpose and message Do you want to showcase a new product, build brand awareness, or generate leads? Calculate the percentage of your target audience from the total number of attendees.

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