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Window Display Ideas to Attract a Wide Array of Shoppers

Retail Focus

This is particularly important in an age of online shopping, where bricks and mortar locations have more competition than ever. With that in mind, let’s take a look at eight strategic themes for store window displays, designed to cater to varying consumer preferences. For a wedding-themed display, let romance take centre stage.

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PSLab's monochromatic Berlin showroom is a "sacred place for light"

Dezeen

A pared-back palette of raw materials creates a calm backdrop for PSLab 's lighting products inside the brand's Berlin workshop and showroom space, designed in collaboration with Belgian firm B-bis architecten. A projector in this parlour space also allows the team to display the company's extensive digital library.

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Playful Pangaia pop-up at Selfridges features an ever-changing spectrum of light

Retail Focus

Designed by Roper and built by Diagon, the popup displays an innovative and vibrant expression of the world of Pangaia , using the spectrum of the rainbow to paint the space with light. Customers will enter the space and move in a circular route, becoming immersed in a beautiful ever-changing spectrum of light.

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Guide to Cross-Merchandising Using Retail Displays

Creative Displays Now

It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours. It aims to streamline the retail customer’s journey and improve their shopping experience by making it easier for them to locate complementary products. What Is Cross Merchandising?

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7 Tips for Creating Successful Holiday Retail Displays

Creative Displays Now

Displaying your products in unique, captivating ways is always a recipe for success. With a clever corrugated cardboard display, you can tie your products to the holiday spirit and create effective holiday marketing strategies. Being prepared is one of the most important elements of creating holiday retail displays.

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Benefits of Portable Displays 

Trade Show Booth Companies - Trade Group

One display, many options. A portable trade show display provides a variety of exhibiting options. For example, with a modular display, you can adapt your layout to a wide variety of floorplans, giving you flexibility when purchasing space on the show floor. . Owning a portable display means never having to make this choice.

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10 Things to Consider When Location Scouting for Events 

Trade Show Booth Companies - Trade Group

Location scouting for trade shows is an adventurous and strategic quest, almost like a treasure hunt for the perfect spot to showcase your brand’s brilliance. Find that ideal location where your trade show booth can shine, attract maximum foot traffic, and promote your brand or product.