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Custom vs Modular Exhibits: Which is Best for You? 

Trade Show Booth Companies - Trade Group

One of the many ways of grabbing that much-needed attention is through the design and layout of your exhibit. In short, custom exhibits and modular exhibits are two different approaches to constructing and designing the all-important exhibition booths and displays at your next trade show event. Modular exhibits may work best for you.

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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. When booking your booth space, research the event layout, and aim for high-traffic areas such as entrances or near popular attractions. Use this data to refine your strategy for future events.

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9 Qualities of Award-Winning Custom Trade Show Booths

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Your trade show booth should not just be visually appealing; it also should effectively communicate a brand’s message and engage visitors. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 6.

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Step by Step Guide to Designing a Custom Trade Show Booth

Trade Show Booth Companies - Trade Group

Whether it’s a digital ad campaign that increases revenue or a corporate event that strengthens the bonds within the company, marketing leaders get to test their communication and strategy skills on a day-to-day basis. Managing a successful trade show strategy has to be in the bid for the top three.

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