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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Lack of staff engagement A disinterested or unapproachable team can deter visitors.

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

This makes it essential to deliver value to attendees when they stop by your display. You will need to discover which tactics provide the best opportunity to engage visitors and how to combine those opportunities into a cohesive presentation. Once that’s finished, booth staff can engage visitors and answer any questions.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? When a user searches for those keywords, the ads are displayed prominently at the top or bottom of the search results. Overall, paid search advertising stands as a cornerstone of modern business promotion.

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Still, a brick-and-mortar location remains a place where sales are made. Once completed, a new endcap display appeared. In a smaller space, everything needs to be carefully considered: the signage, promotions, product placement, etc.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". TIP 3: TRAIN BOOTH STAFF ON KEY MESSAGING AND ENGAGEMENT STRATEGIES. The booth staff will most likely have to engage with the judges, and they will definitely engage with prospects, so be sure to practice the elevator speech.

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10 At-Show Marketing Tactics  

Trade Show Booth Companies - Trade Group

Make sure your team is not only knowledgeable but also proactive, engaging, and ready to answer any questions. Additionally, all company representatives should wear uniforms or branded clothing to make your team easily identifiable and promote brand consistency. Social Media Why wait until after the show to engage?

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s play a little game Gamification in exhibits is paramount for engaging attendees. In our exhibit, we included a corn hole game, which fit the personality of our display. Rubbing it in Finally, EXHIBITOR LIVE attendees were scouring the show floor for ideas on new promotional items.