Remove Display Remove Engagement Remove Planning Remove White paper
article thumbnail

How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early. As the saying goes: Those who fail to plan, plan to fail.

article thumbnail

How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

A recent report from the Center for Exhibition Industry Research (CEIR) found that the vast majority of business-to-business (B2B) exhibition attendees plan to maintain or increase the number of shows they visit. This makes it essential to deliver value to attendees when they stop by your display.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Otakon 2024 Dates 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Exhibiting at Otakon allows you to engage with a dedicated fanbase directly. Plan to exhibit at Otakon 2024? It’s a chance to showcase your latest offerings, receive feedback, and build brand recognition. Don’t just exhibit.

article thumbnail

Custom vs Modular Exhibits: Which is Best for You? 

Trade Show Booth Companies - Trade Group

In short, custom exhibits and modular exhibits are two different approaches to constructing and designing the all-important exhibition booths and displays at your next trade show event. Incorporates Engaging Experiences Custom exhibits provide many opportunities for one-of-a-kind immersive experiences.

article thumbnail

Video Walls for Trade Show Exhibits: 8 Essential Questions for Optimal Execution 

Trade Show Booth Companies - Trade Group

Like any element of a display, if a video wall is not utilized thoughtfully, it will just become noise. How will a video wall improve your display and the message you are trying to convey? Where will the video wall be in your display? Where you want the video wall to be displayed will influence the products you select.

Display 52
article thumbnail

8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz.

article thumbnail

7 Qualities of Great Booth Staffers 

Trade Show Booth Companies - Trade Group

When planning for your much-anticipated trade show, selecting the right booth staff is as important as the product or service you’re showcasing. They possess an in-depth knowledge of the products and services on display, allowing them to answer questions confidently and thoroughly.