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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” The post Planning to sell online in the US?

Planning 290
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Frequent flyer initiatives saved airlines – can loyalty programs save retail?

Inside Retail

Frequent flyer programs infamously saved airlines’ profit margins by driving customer retention and eventually lucrative partnerships with banks. Airlines have a natural advantage with their loyalty programs; empty seats on plans which they can provide to members for little cost,” said Shelper.

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Retention and loyalty – how to grow when the market is down

Inside Retail

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’. The 2024 Australian Retail Outlook is out now.

Marketing 290
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Survival guide: The keys to resilience and success in tough times

Inside Retail

About 180 retail businesses collapsed in the September quarter alone; only the construction, accommodation and other services sectors had more attrition. The global economic outlook continues to be unsettled, as financial, geopolitical and other challenges weigh on confidence, force costs higher and erode margins.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

On average, 34 per cent of those surveyed said their total marketing budget will be invested in social media, with as many as 77 per cent of respondents planning to increase or maintain their current level of spend. It’s becoming more important for retailers to engage with consumers.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

For example, if your gross profit margin is less than 50% and you’re currently spending 20-30% of your revenue on acquiring customers, it makes it very difficult be able to build a solid foundation to accelerate growth by investing further in talent and marketing whilst remaining profitable. Know your Return on Advertising Spend (ROAS).

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From styling Beyoncé to a Paris salon: The rise of Marie France Van Damme

Inside Retail

Recently worn by none other than Beyoncé for her iconic Renaissance World Tour, the Hong Kong-based designer fashion brand is entering a new phase of growth. I will be on the road for the next few months meeting customers,” she concluded. It’s located right in front of les Jardins des Tuileries and just across from the metro.

Fashion 130