Customer Retention, Engagement, Marketing and Planning

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing

Marketing Customer Retention Strategy Social Media

Retention and loyalty – how to grow when the market is down

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing

Marketing Customer Retention Strategy Planning

Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning

Planning Customer Retention Social Media Marketing

Webinars

Secrets of a Successful Sale: Optimizing Your Checkout Process

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Frequent flyer initiatives saved airlines – can loyalty programs save retail?

Inside Retail

APRIL 9, 2024

Frequent flyer programs infamously saved airlines’ profit margins by driving customer retention and eventually lucrative partnerships with banks. Airlines have a natural advantage with their loyalty programs; empty seats on plans which they can provide to members for little cost,” said Shelper.

Customer Retention

Customer Retention Reimagine Engagement Consumer

KFC operator Collins Foods breaks $1 billion sales threshold

Inside Retail

JUNE 27, 2023

Collins Foods, the ASX-listed operator of KFC and Taco Bell chains in Australia, and KFC in Europe – broke the US$1 billion sales threshold in its home market last year. In a results filing, the company said it expects inflationary pressures to remain for much of the next year, however, plans to maintain its long-term growth strategies.

Customer Retention

Customer Retention Strategy Planning Engagement

Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

DECEMBER 3, 2023

So are marketers. By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers. Increase total rating points by $1.8

Customer Retention

Customer Retention Advertising Engagement Promotion

Welcome to the new customer experience

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Retention

Customer Retention Engagement Advertising Consumer

Survival guide: The keys to resilience and success in tough times

Inside Retail

FEBRUARY 26, 2024

There was good news in January when the Consumer Price Index slowed to the lowest rate in two years; however, experts recognise that the most volatile factors, such as rental rates and energy markets, remain the biggest drivers. Continue to review minimum stock limits and develop contingency plans should supply issues emerge.

Customer Retention

Customer Retention Strategy Consumer Promotion

3 Reasons Digital Marketing Matters To Your Retail Business

RetailMinded

JULY 8, 2021

Whether your business is engaged purely online or accepts transactions through physical stores, it needs to be digitally present. For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Tracking efficiency and effectiveness is crucial in a marketing campaign.

Marketing

Marketing Social Media Strategy Customer Retention

Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

AUGUST 8, 2023

This can lead to increased conversions and higher customer retention rates. Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. This frees up your time to focus on strategic decision-making, financial planning, and growth initiatives.

Social Media

Social Media Customer Retention Management Engagement

5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience. Keep your brand at the front of customers’ minds.

Retail Marketing

Retail Marketing Strategy Marketing Social Media

Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

MARCH 14, 2023

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. It’s becoming more important for retailers to engage with consumers.

Social Media

Social Media Customer Retention Marketing Consumer

What investors want: The four e-commerce metrics that matter most

Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. What’s the lifetime value of your customers?

Advertising

Advertising Customer Retention Target Market Marketing

The retailer’s guide to Valentine’s Day

Inside Retail

FEBRUARY 8, 2022

Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention. Storing data from all used channels in one platform is becoming the norm for retail marketers.

Gifts

Gifts Customer Retention Customer Engagement Consumer

8 Tips To Drive Repeat Business As A Retailer

RetailMinded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Social Media

Social Media Customer Retention Engagement Promotion

From styling Beyoncé to a Paris salon: The rise of Marie France Van Damme

Inside Retail

OCTOBER 30, 2023

With a newly-opened salon in Paris – strategically nestled among fashion titans like Dior and YSL – and a diverse clientele that includes A-list celebrities, the luxury label, which is best known for its silk caftans and timeless resortwear, is making its presence felt far beyond the Asian market. I call it a ‘road show’.

Fashion

Fashion Customer Retention Location Engagement

Making 2023 Successful for Retailers: A Conversation Between Leaders Discussing Technology, Tips & Timing

RetailMinded

FEBRUARY 8, 2023

Keeping this in mind, as we look ahead into 2023, we are given the choice to embrace challenge and seek opportunity or approach the year without a constructive, proactive plan. Director of Relationship Marketing Strategy, Merkle, a dentsu company. The question, of course, remains.

Customer Retention

Customer Retention Strategy Engagement Planning

5 Ways Automotive Trade Shows Drive Success

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Do you invest in more digital marketing? 3 Automotive trade shows provide leadership opportunities By leveraging networking, educational initiatives, media exposure, and community engagement, trade shows can be a steppingstone for leadership opportunities and professional growth. You’ve hit a wall. Advertising? Another location?

Social Media

Social Media Customer Retention Engagement Strategy

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Strategy

Strategy Consumer Social Media Customer Engagement

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Strategy

Strategy Consumer Social Media Customer Engagement

Create Retail Today

How fierce competition in digital channels is reshaping marketing budgets

Retention and loyalty – how to grow when the market is down

Webinars

Trending Sources

Planning to sell online in the US? Here are some tactics to ensure success

Webinars

Frequent flyer initiatives saved airlines – can loyalty programs save retail?

KFC operator Collins Foods breaks $1 billion sales threshold

Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Welcome to the new customer experience

Survival guide: The keys to resilience and success in tough times

3 Reasons Digital Marketing Matters To Your Retail Business

Different Things to Consider Outsourcing in Your Retail Business (and Why)

5 Retail Marketing Strategies to Drive Sales

Here’s what retailers need to know about social media use in Apac: Report

What investors want: The four e-commerce metrics that matter most

The retailer’s guide to Valentine’s Day

8 Tips To Drive Repeat Business As A Retailer

From styling Beyoncé to a Paris salon: The rise of Marie France Van Damme

Making 2023 Successful for Retailers: A Conversation Between Leaders Discussing Technology, Tips & Timing

5 Ways Automotive Trade Shows Drive Success

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

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