Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

CRP

JANUARY 27, 2023

Unboxing not only supports brand storytelling, but also drives customer loyalty and the opportunity to go viral. Underwear brand Parade surprises and delights its customers with their e-commerce packaging, using bright colors and a quirky tone of voice that engages the recipient at every touch point.

Gifts 52

Gifts Fashion Color Promotion 52

RetailMinded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

AUGUST 11, 2021

Customer retention is important to every business, but loyalty is hard-won, especially when a single bad customer experience can now be easily amplified to a mass audience in a matter of seconds. Locally, whilst the detractors are more vocal than the advocates, it is pretty close.

Customer Retention 162

Customer Retention Consumer Gifts Advertising 162