Inside Retail

NOVEMBER 14, 2023

According to Setia, the curation of products for The Terminal was informed by the company’s decade-long understanding of the region, as well as data-driven insights from its data solutions service, Trender, to tailor offerings to regional preferences and demands.

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Retail Focus

APRIL 4, 2024

Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). The brand leverages these channels for product launches, brand campaigns, and customer engagement.

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Social Media Strategy Balance Engagement 148

Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. High performance teams need to feel motivated, and recognition plays a critical part.

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Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Retailers, we’ve got the best content tailored just for you. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color. Check it out here.

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Strategy Hobbies Customer Engagement Color 230

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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Marketing Customer Engagement Advertising Consumer 130

Inside Retail

JANUARY 12, 2023

Visibility of your current and potential customers, and the ability to chat with them directly. This enables tailoring of messaging and content specifically for certain audiences. Yet a Forrester study indicated that even among social commerce leaders, fewer than 30 per cent were prioritising customer engagement in social commerce.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

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Light Tailored Promotion Customer Engagement 130

Retail Focus

NOVEMBER 7, 2023

This data optimizes store layouts, product placements, and customer experiences. Shopper data enables retailers to provide tailored experiences based on customer demographics, purchase history, and browsing behavior. Personalized recommendations and interactive displays enhance customer engagement.

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Engagement Customer Engagement Layout Display 148

Inside Retail

DECEMBER 14, 2023

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. This creates stronger emotional connections with a brand and makes customers more likely to return.

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Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

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Tailored Engagement Perspective Customer Engagement 246

Inside Retail

OCTOBER 24, 2023

This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers. We also utilise data to identify market gaps and opportunities, enabling us to tailor our offerings to meet the specific demands of the consumer,” he said.

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Inside Retail

JULY 27, 2021

Customers of a shop located in the middle of a CBD, for example, will have different needs to those of a shopper in a regional market or perhaps an outer suburban area popular with young families. “So,

Management 234

Management Tailored Space Location 234

Show Best

DECEMBER 1, 2023

Expect to see AR mirrors for virtual try-ons, interactive displays providing in-depth product information, and VR experiences that transport customers into a brand’s story. Retail spaces will no longer be static; they’ll be dynamic and responsive, enhancing customer engagement and leaving a lasting impression.

Design Trends 77

Design Trends Retail Design Layout Design 77

Inside Retail

AUGUST 1, 2023

“By staying cutting-edge in technology, we can offer our customers unparalleled convenience, choice, and personalised experiences, which is what consumers expect from their brands nowadays,” he stated. Through the deployment of advanced AI and automation, we envision more personalised and exciting shopping experiences for our customers.

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Engagement Tailored Customer Engagement Strategy 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.

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Consumer Engagement Shopping Pattern 147

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. Trust is ultimately the degree of confidence of a customer with uncertainty. Trust literacy. When tangibility disappears, trust intensity increases.

Customer Engagement 147

Customer Engagement Strategy Engagement Shopping 147

Compliantia

JULY 4, 2023

It requires market research and a tailored approach to ensure promotions resonate with the local audience. It ensures that promotions are strategically timed, preventing conflicts and maximizing customer engagement. Understanding and catering to these differences can be a challenge.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

JULY 18, 2023

They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.

Consumer 130

Consumer Tailored Customer Engagement Fashion 130

Inside Retail

JUNE 8, 2022

“Today’s customer is too savvy, too discerning, and flush with too many options to tolerate a cookie-cutter experience with a brand,” stated a new report from Emarsys called 6 pillars powering cross-channel personalisation. Customers deserve and demand tailored 1:1 experiences.

Tailored 130

Tailored Customer Engagement Shopping Engagement 130

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement.

Strategy 130

Strategy Engagement Planning Promotion 130

Show Best

JULY 28, 2023

Interactive Product Displays: Interactive product displays enhance customer engagement and education. Incorporating digital screens or tablets that provide information about different strains, product origins, and effects can empower customers to make informed decisions.

Design Trends 66

Design Trends Design Interior Design Display 66

VMS

DECEMBER 20, 2022

Givenchy’s two-level, 3500-square-foot boutique on Greene Street features tailored men’s and women’s ready-to-wear and accessories, in addition to exclusive made-to-order programs. The color and materials palette delights the aesthetic sensibilities with the intermingling of stone gray, lavender and stainless steel. KEVIN SCOTT.

Curate 106

Curate Sporting Goods Advertising Accessories 106

Inside Retail

AUGUST 17, 2021

“This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. A combined international effort is needed in tackling fashion’s problems head-on.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

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Social Media Engagement Concept Layout 147

RetailMinded

JULY 29, 2023

Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Focus

DECEMBER 12, 2023

In this way, Christmas windows become not only aesthetic showcases but powerful influencers in the consumer decision-making process, contributing to increased sales and customer engagement during the holiday season. In the future, personalized Christmas window displays that adapt to individual preferences hold the promise.

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Art Display Light Curate 265

Greater Group

APRIL 24, 2023

Before we explore the top 5 shopfitting trends today, let’s look at some of the familiar examples of shopfitting and how it helps create an effective retail layout that maximises product visibility and accessibility, encourages customer engagement and provides a comfortable and inviting environment.

Retail Space 52

Retail Space Space Layout Display 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. On one hand, the brand’s purpose is to have a clear ethos guiding it in decision-making. At this point, a brand uncovers its guiding values.

Social Media 265

Social Media Artistic Engagement Fashion 265

Barber Design

SEPTEMBER 24, 2018

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. Let us know what you think in the comments section below. Picture credit: Anna Utochkina on Unsplash.

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Concept Tailored Pattern Perspective 52

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

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Shopping Tailored Customer Engagement Engagement 243

Retail Design Solutions

DECEMBER 20, 2023

By using the latest advancements in digital displays, screens, and interactive technologies, our clients captivate customers and influence their purchasing decisions.

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Layout Design Display Concept 52

Inside Retail

FEBRUARY 20, 2024

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Furthermore, the company can then reward loyal customers with, for example, a voucher for the concession stand.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

Inside Retail

APRIL 19, 2024

You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. AC: Implementing the scarcity strategy has been a gamechanger for us, driving massive demand for our products and transforming the dynamics of customer engagement.

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Social Media Strategy Engagement Tailored 245