Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers? Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

SEPTEMBER 25, 2023

Rajesh Grover, group vice president of digital and omnichannel, believes the common point across all industries these days is the rapid digital transformation and adoption of omnichannel strategies to meet customers at various touch points. “My Some cultures value individual achievement, while others emphasise collective success.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers. Some don’t offer much more than a persistent, unified database.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

NOVEMBER 14, 2023

Achint Setia, Zalora’’s chief revenue and marketing officer, told Inside Retail that it was all about creating a seamless customer journey. This approach guarantees that our assortment not only meets but anticipates customer expectations, resonating with their pre-travel and holiday shopping aspirations,” he added.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data. Multimillion dollar question.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

AUGUST 1, 2023

AI already plays a crucial role in our digital strategy. In-house teams focus on using AI for personalization, customer segmentation, and search optimization. However, with the advent of General AI, such as ChatGPT and others, we believe a new era of AI is unfolding,” he told Inside Retail.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

NOVEMBER 7, 2023

“It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Employing the right strategies before, during, and long after BFCM is crucial.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

DECEMBER 14, 2023

Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

Engagement 130

Engagement Line Pattern Balance 130

CRP

MAY 28, 2024

Innovative Sustainable Packaging Solutions for the Holidays Many companies are developing other innovative packaging solutions. This strategy could reduce the use of shipping boxes and other types of e-commerce packaging during the holiday season.

Gifts 52

Gifts Color Tailored Pattern 52

Inside Retail

JANUARY 8, 2024

Then, there’s Pop Up Grocer , which has taken its retro-inspired pop-up shop on the road, stopping off in Chicago, Los Angeles, Miami, Denver, Washington DC and other cities, before finally setting down permanent roots in New York City in March. Pop-up shops today are on steroids, and they are everywhere. billion in revenue in 2022. “For

Engagement 130

Engagement Shopping Artistic Marketing 130

Compliantia

JULY 4, 2023

It requires market research and a tailored approach to ensure promotions resonate with the local audience. This includes conveying promotional strategies, guidelines, and addressing any concerns or feedback promptly. It ensures that promotions are strategically timed, preventing conflicts and maximizing customer engagement.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. This lack of trust literacy is a growing area of opportunity for innovative retail leaders as it becomes an explicit priority in corporate strategies. Trust literacy.

Customer Engagement 147

Customer Engagement Strategy Shopping Engagement 147

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JULY 18, 2023

They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Retail Focus

MARCH 2, 2022

Let’s look at strategies to improve your customer relationship management system (CRM). The importance of a Customer relationship management system in the financial sector cannot be overstated. That is why financial institutions should use a contemporary client strategy, such as a CRM system.

Management 130

Management Advertising Strategy Engagement 130

Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. This is to tailor a brand story that resonates with them. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

Social Media 264

Social Media Artistic Fashion Engagement 264

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Barber Design

SEPTEMBER 24, 2018

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. Blazing a trail. Data-driven. Let us know what you think in the comments section below.

Concept 52

Concept Tailored Pattern Perspective 52

Inside Retail

AUGUST 15, 2023

It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. The brand has also strategically positioned its bean retail areas and filter-brewing stations in prominent and accessible spots in its cafés, to encourage customer engagement and enquiry. “To

Marketing 130

Marketing Engagement Location Shopping 130

Parcel Pending

SEPTEMBER 30, 2021

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

All Work

DECEMBER 18, 2020

Workplace design can learn a lot from other industries, such as retail. There are plenty of insights to be gained from examining trends and fresh thinking from other industries. Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). The Real Deal.

Retail Design 57

Retail Design Design Layout Space 57