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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

Several luxury brands have masterfully harnessed the power of hyperphysicality to captivate their audience: Balenciaga adorned its London store with bright pink faux fur to celebrate its Le Cagole handbag line. In-store analytics track and analyze customer behavior, revealing popular areas and customer preferences.

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Looking Back on 2023: Increasing In-Store Spending with Design & Technology

Retail Design Solutions

RDS uses a range of digital design tools and techniques to create compelling layouts to engage and entice customers, ultimately leading to increased sales. By using the latest advancements in digital displays, screens, and interactive technologies, our clients captivate customers and influence their purchasing decisions.

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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

It requires market research and a tailored approach to ensure promotions resonate with the local audience. It ensures that promotions are strategically timed, preventing conflicts and maximizing customer engagement. Understanding and catering to these differences can be a challenge.

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Embracing the Future: Top Design Trends for New Dispensaries to Compete in the Industry

Show Best

By adopting clean lines, neutral color schemes, and uncluttered spaces, dispensaries can create a calming and sophisticated ambiance. Interactive Product Displays: Interactive product displays enhance customer engagement and education. Consideration should be given to customer flow, product accessibility, and privacy.

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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms.

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