Customer Engagement Information Promotion Tailored 
Retail Focus
FEBRUARY 7, 2024
In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).
Compliantia
JULY 4, 2023
In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inside Retail
JULY 27, 2023
Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.
Inside Retail
APRIL 29, 2021
After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.
Inside Retail
NOVEMBER 7, 2023
The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers. Prioritise text messages during the time of day the customer is likely to be most responsive.
Inside Retail
NOVEMBER 27, 2023
As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Robotics in store operations In recent years, robotics has moved from the fringes to the forefront of retail operations.
Retail Focus
APRIL 4, 2024
Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). Luxury brands are using technology to create immersive and interactive product presentations.
Expert insights. Personalized for you.
130 
Let's personalize your content