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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. This reinforces their confidence in the brand’s commitment to the overall customer experience.

Strategy 290
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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

Flow 130
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Retail Minded Works With The KENTUCKY RETAIL FEDERATION On Their INAUGURAL RETAIL RECHARGE CONFERENCE

RetailMinded

Emily Washcovnick, Senior Field Marketing Manager, Yelp. Michael Ashcraft, Senior Area Manager, Small Business Administration. Sessions on the agenda include: Mysteries Unveiled: Lessons in Marketing, Customer Engagement & How to Win More Sales. Fastest Path to Cash Calm: Ways to Increase Your Cash Flow Now.

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The Power of Net Terms: How to Fuel Expansion for Growing Wholesale Retailers

Retail Bound

Source: Chron – The Advantages & Disadvantages of Offering Credit Improving Cash Flow Management – While extending credit carries inherent risks, it also allows wholesalers to manage cash flow more effectively. This not only improves cash flow but also strengthens customer relationships.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Jia Lee, senior content marketing manager at Klaviyo, says the company’s suite of tools – including email marketing , SMS marketing , mobile push, reviews, and customer data platform (CDP) – can help brands optimise their campaigns and engagement through memorable occasions during the year.

Strategy 130
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How to create an Effective Merchandising Plan

Compliantia

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. Let’s get started.