Inside Retail

DECEMBER 17, 2023

A CDP is a tool that serves as a brand’s single source of truth about its customers. It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location.

Engagement 130

Engagement Flow Tailored Marketing 130

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. Some cultures value individual achievement, while others emphasise collective success.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

JANUARY 12, 2023

In Singapore, people living in the same apartment building have created community Facebook accounts to perform group buys, discovering products that others in their building are buying. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. Benefits far outweigh the drawbacks.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

NOVEMBER 14, 2023

The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data. Multimillion dollar question.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

JANUARY 8, 2024

Then, there’s Pop Up Grocer , which has taken its retro-inspired pop-up shop on the road, stopping off in Chicago, Los Angeles, Miami, Denver, Washington DC and other cities, before finally setting down permanent roots in New York City in March. She believes that the key elements of a successful pop-up are authenticity and engagement.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

AUGUST 1, 2023

In-house teams focus on using AI for personalization, customer segmentation, and search optimization. However, with the advent of General AI, such as ChatGPT and others, we believe a new era of AI is unfolding,” he told Inside Retail. We are actively exploring the potential of General AI to automate technology creation and other areas.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. This is to tailor a brand story that resonates with them. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

Flow 130

Flow Engagement Promotion Strategy 130

Retail Focus

DECEMBER 12, 2023

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264

Art Display Light Curate 264

Parcel Pending

SEPTEMBER 30, 2021

A successful reward program not only reinforces the purchase decision for an existing customer but can also bring a new customer (or customers) into the fold. Starbucks customers, for example, feel engaged with its annual free birthday drink. When it comes to benefits, customer needs and wants continue to evolve.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

CRP

MAY 28, 2024

Innovative Sustainable Packaging Solutions for the Holidays Many companies are developing other innovative packaging solutions. This strategy could reduce the use of shipping boxes and other types of e-commerce packaging during the holiday season.

Gifts 52

Gifts Color Tailored Pattern 52

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement.

Strategy 130

Strategy Engagement Planning Promotion 130

Compliantia

JULY 4, 2023

It requires market research and a tailored approach to ensure promotions resonate with the local audience. It ensures that promotions are strategically timed, preventing conflicts and maximizing customer engagement. This booklet may also include other details like suggested wording for sales associates.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. Trust is ultimately the degree of confidence of a customer with uncertainty. For example, customers are happy to purchase cereals and other basic products online.

Customer Engagement 147

Customer Engagement Strategy Shopping Engagement 147

Inside Retail

AUGUST 17, 2021

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. From a seamless online presence to physical retail via its recently acquired Browns boutiques in the UK, it’s clear Farfetch dominates in retail and has also developed technology to support other retailers.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Retail Focus

MARCH 2, 2022

2. Boost Customer Engagement. Every transaction is monitored in real-time by the Customer relationship management system. Whether by calling, internet, or site, all client interactions may be tailored. Furthermore, it assists management in gathering, evaluating, and distributing wealth to serve its customers.

Management 130

Management Advertising Strategy Engagement 130

Inside Retail

JULY 18, 2023

They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

RetailMinded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

AUGUST 15, 2023

It does so by engaging with everyone who comes into its orbit: from the coffee growers and communities the brand works within producing countries, to its team members, customers and the planet. It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards.

Marketing 130

Marketing Engagement Location Shopping 130

Greater Group

APRIL 24, 2023

It involves designing, building, and installing fixtures, fittings, and other interior elements of retail spaces, such as stores, boutiques, and shopping malls. Their services involve a wide range of interior design and construction elements that are tailored to the specific needs of retail spaces.

Retail Space 52

Retail Space Space Layout Display 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Barber Design

SEPTEMBER 24, 2018

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. Blazing a trail. Let us know what you think in the comments section below.

Concept 52

Concept Tailored Pattern Perspective 52

All Work

DECEMBER 18, 2020

Workplace design can learn a lot from other industries, such as retail. There are plenty of insights to be gained from examining trends and fresh thinking from other industries. Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine).

Retail Design 57

Retail Design Design Layout Space 57

Parcel Pending

APRIL 21, 2021

Omnichannel retail is about creating consistent experiences across apps, websites, social media , ads, and in- store visits to increase customer engagement. Put simply: customers want to purchase effortlessly and seamlessly across every platform. The Value of Omnichannel Shopping Experiences.

Merchandising 52

Merchandising Social Media Shopping Consumer 52