Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. Pop-up shops today are on steroids, and they are everywhere. A report by global research and analytics firm IBISWorld states that pop-up shops generated approximately US$14.5

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Retail Focus

AUGUST 4, 2022

The past 2 years have resulted in some major changes to the retail industry, such as a significant increase in online shopping, the rise of localisation and other changes in consumer behaviours. Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Inside Retail

OCTOBER 9, 2023

It’s a strategic play that aims to redefine the shopping experience, bridging the gap between in-store and online retail. The story so far “We know that our customers appreciate online shopping, and increasingly look for the convenience of being able to shop and be inspired where, when and how they choose,” she told Inside Retail.

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Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

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Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

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Inside Retail

DECEMBER 11, 2023

The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1 Cheap prices will not necessarily offset an unsatisfying shopping experience and poor customer engagement, let alone service.

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Inside Retail

JANUARY 24, 2022

However, the past few years have also exposed what online shopping just cannot replicate – human interaction, experiential shopping and social connection. . “We Here are some of the ways that businesses have reconsidered safe and convenient ways for customers to shop and pay in person. We are all inherently social beings.

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Inside Retail

FEBRUARY 11, 2024

The streetwear retailer is Australian-owned and operated, with a commitment to being a responsible, sustainable business that cares for its supply chain, people, and the planet, with a mission to inspire others to be 1 per cent better every day. LSKD was recently named ‘Business of the Year’ in the 2024 Telstra Best of Business Awards.

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Retail Focus

DECEMBER 12, 2023

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

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Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. As more customers added these items to their shopping carts, their prices dropped daily.

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Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

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Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Amazon has been at the forefront of personalised shopping experiences.

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Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Today, 73 per cent of shoppers say they shop across multiple platforms.

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Inside Retail

DECEMBER 17, 2023

A CDP is a tool that serves as a brand’s single source of truth about its customers. It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location.

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Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

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Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. Some cultures value individual achievement, while others emphasise collective success.

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Inside Retail

SEPTEMBER 21, 2023

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. The focus for BFCM has now shifted to delivering a seamless and personalised shopping experience aimed at engaging customers in a meaningful way.

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Inside Retail

JULY 23, 2023

Other groups really hold their membership to just their group – and we’re more relaxed about that. “We The vast majority are really engaged and – should they wish to leave – we don’t block them, which is quite unique in this industry.” We don’t tell our members what to do.

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Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data. Multimillion dollar question.

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Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

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Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

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Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

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Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added.

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Inside Retail

AUGUST 1, 2023

In-house teams focus on using AI for personalization, customer segmentation, and search optimization. However, with the advent of General AI, such as ChatGPT and others, we believe a new era of AI is unfolding,” he told Inside Retail. We are actively exploring the potential of General AI to automate technology creation and other areas.

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Engagement Tailored Customer Engagement Strategy 130

Inside Retail

AUGUST 1, 2023

Premium chocolatiers, much like other companies specialising in discretionary goods, are facing challenges brought about by current macroeconomic conditions. This on top of other supply chain disruptions, including higher-than-usual fertilisation costs, and the war in Ukraine.

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Inside Retail

DECEMBER 20, 2021

Christmas has always been the major peak season for many retailers, but like so many other parts of business operations, the festive season has been impacted by significant changes since Covid hit, some of which may be permanent. But people were starting to shop for Christmas around that time. Consumers will continue shopping earlier.

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

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Inside Retail

AUGUST 17, 2021

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. Farfetch epitomises the future of retail.

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Fashion Customer Engagement Beauty and Health Engagement 130

Parcel Pending

SEPTEMBER 30, 2021

For instance, at Athleta, loyal customers spend twice as much with the athletic apparel firm compared to non- loyalty members and 50% of its sales come from its loyalty program , according to Chief Digital Officer Kim Waldmann 8. Cements Loyalty – A loyalty program is a crucial customer retention strategy. Parcel Pending.

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Customer Retention Engagement Form Social Media 52

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

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Balance Promotion Strategy Consumer 130

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Social Media Fashion Strategy Engagement 231

RetailMinded

SEPTEMBER 19, 2022

As the retail industry gears up for the 2022 holiday shopping season and looks ahead to another new year, the Kentucky Retail Federation (KRF) will host its inaugural Retail Recharge Conference presented by Yelp in Lexington on Tuesday, October 25, 2022. . Lexington, Ky. – Michael Ashcraft, Senior Area Manager, Small Business Administration.

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Social Media Flow Customer Engagement Engagement 98

Inside Retail

MAY 16, 2021

Accelerated by technology, the advancement of online shopping and Covid-19, now more than ever, retailers are challenged to find new ways to remain relevant, be competitive and drive market share. Trust is ultimately the degree of confidence of a customer with uncertainty. The retail landscape has changed dramatically in recent years.

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Customer Engagement Strategy Shopping Engagement 147